Last edited by Shakataxe
Thursday, November 19, 2020 | History

6 edition of Cases in international marketing found in the catalog.

Cases in international marketing

  • 197 Want to read
  • 36 Currently reading

Published by Prentice-Hall in Englewood Cliffs, NJ .
Written in English

    Subjects:
  • Export marketing -- Case studies.

  • Edition Notes

    Bibliography: p. 5.

    StatementChristopher Gale, Neil H. Borden, Jean-Pierre Jeannet.
    ContributionsBorden, Neil H. 1931-, Jeannet, Jean-Pierre.
    Classifications
    LC ClassificationsHF1009.5 .G32 1986
    The Physical Object
    Paginationxiii, 316 p. :
    Number of Pages316
    ID Numbers
    Open LibraryOL2541890M
    ISBN 100131188607
    LC Control Number85023230

    The case studies presented in this book have been written by students reading the “Marketing et Stratégies Commerciales” Masterdegree at the ESG Management School (), closely supervised by their professors. The amount of data provided has been considerably useful in the drafting of this book. We are grateful to these Size: KB.   International Marketing by Dr. Khushpat S. Jain, Prof. Rimi Moitra: This is a book about International Marketing in the simplest and most direct form. Our goal was to write a book that explains the academic subject of International Marketing in a. 1- Economics Risk: Economics risk can be defined as: is the accidental that macroeconomic circumstances like conversation rates, political constancy or administration regulation will be affect an investment, frequently one in a foreign country (Gianni De, Honohan & Ize, ).


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Cases in international marketing by Christopher Gale Download PDF EPUB FB2

International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations Cited by: 4.

Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for Cases in international marketing book who want to more clearly connect theory and practice to actual by: 1.

His international marketing research has been published Cases in international marketing book leading academic outlets such as Journal of International Marketing, Journal of Marketing, Journal of International Business Studies, and Harvard Business Review (in abstract).

He has won seven teaching awards at the undergraduate, MBA, and executive MBA program by: 2. Case The United States of America versus the United States of Europe; Case How to Win Friends and Influence People; Case Bribery — A matter of national perspective; Case Cultural Considerations in International Marketing; Case When in Rome Do as the Romans Do — Useful tips for those who do business in Russia.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

A hallmark of this book is its international dimension along with high-profile case studies that represent situations in Cited by: 1. International marketing management: Text and cases New Delhi: SAGE Publications India Pvt Ltd doi: / Mathur, U.C.

International Marketing Management: Text and Cases. New Delhi: SAGE Publications India Pvt Ltd, doi: / International Marketing Defined 1/7 The International Marketing Task 1/8 Environmental Adjustment Needed 1/13 Self-reference Criterion: An Obstacle 1/15 Becoming International 1/17 International Marketing Orientations 1/19 Globalisation of Markets 1/23 Developing a Global Awareness 1/ the associated text book, is organised in five parts: (1) an introduction to international business and management, (2) international strategy, (3) human resource management, (4) managing information and technical resources and (5) international business and trade.

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[Book]International Marketing 15th McGrawHill. International Marketing: International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. This can be achieved by exporting a company's product into another country; entry through franchising or licensing in the target country; or direct investment in a foreign country.

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In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs.4/5(50).

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world.

A hallmark of this book is its international dimension along with high-profile case studies. Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.

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A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented.

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(13 th edition of text contains the same information) NOTE Your total word-count for all three questions should not exceed words. Read the Case Study 'Marketing to the Bottom of the Pyramid' and answer the questions at the end of the case study.